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Exploiting social adverts to open up a world of possibilities
Social media advertising has gone places where no medium has ever gone before. With a wealth of personal data from social networks, marketers now bombard potential customers with content while they...
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I fell in love on Facebook, but had to move on
I am nobody. Do not bother to look me up on Facebook. I recently de-activated my account. I am nobody even though I had more than 500 ‘friends’. I won’t tell you my name, but trust me, the display...
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How to put Facebook stalkers in their place
You’re bored on a Friday night. Between watching a rom-com on your laptop and gossiping with your mother, you notice that a stranger is repeatedly writing to you on Facebook in ways that give you...
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My life is rich and full, even without marriage
Tiny love story, “And what do you do?” so many have asked. “I tell stories,” the girl said. One by one they’ve walked away, not understanding the language she speaks. Until one day… “I tell stories,”...
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Will Facebook’s dating app be a dream come true for all the “fraandship” boys...
I have a new obsession; looking at memes on Instagram. Especially all the memes that spun out of nowhere after the Cambridge Analytica scandal are bound to make you smirk and think at the same time....
View ArticleWith Zidane back on the sidelines, will Real Madrid make the most of the...
For much of the 2018-19 season, Real Madrid’s campaign has been driven by pessimism and trepidation. From mediocre performances on the field to a lack of purpose off it, the Los Blancos found...
View ArticleWhy is the US making a mountain out of the Masood Azhar molehill?
The United States has introduced a United Nations Security Council (UNSC) resolution to blacklist Masood Azhar as an international terrorist. Azhar is the leader of Jaish-e-Mohammed (banned in Pakistan...
View ArticleKnock knock! Annabelle is coming home and things are about to get real scary
Following the Marvel path, The Conjuring universe has grown steadily over the last six years through both, the increasing returns that most films in the franchise have delivered and in stature through...
View ArticleIndia’s ‘Operation Isolation’ and the soft power of sports
“Our message is stronger than ever. Please stop the fighting. Please stop the killing. Please drop your guns.” Juan Antonio Samaranch, President International Olympic Committee speaking at the Winter...
View ArticleWhen khudkushi became her only freedom
The sky was a pool of black ink, dusted with stars at midnight. Arsh looked out from the window — she saw many little streets sprawled out below. She had only known these streets from inside the walls...
View ArticleIran and Iraq may not be tourist hot spots, but they offer a spiritual...
I was recently invited to a trip to Iran and Iraq by a group of close friends from Lahore, and as I had never been to these states before, I decided to take the opportunity to visit the shrines...
View ArticleRawalpindi: A chaotic labyrinth, caught between heritage and heresy
In the post-modern world, the topography of the city has undergone a drastic shift. Rapid urbanisation and growing job opportunities have resulted in many cities in the developing world being swamped...
View ArticleRaw and poignant, A Place for Us beautifully sheds light on familial love
It had been some time since I cried while reading a book. And A Place for Us changed that. Fatima Farheen Mirza’s dazzling debut novel tells the story of a South Asian Muslim family living in America....
View ArticleSea Prayer by Khaled Hosseini: A father’s lament of the barbarity we call...
“My dear Marwan, I look at your profile, In the glow of this three-quarter moon, my boy, Your eyelashes like calligraphy, Closed in guileless sleep. I said to you, ‘Hold my hand. Nothing bad will...
View ArticleIs Pakistan’s N-CPEC+ vision finally beginning to take shape?
Pakistan’s unique geostrategic location at the crossroads of East, South, West, and Central Asia enables it to function as the “Zipper of Eurasia”, as I wrote over half a decade ago in September 2015...
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